TY  - BOOK
AU  - Velayudhan Sanal Kumar
TI  - Rural marketing :  Targeting the non-urban consumer   
SN  - 8178290510
U1  - X:51.2(Y31).P, P2 
PY  - 2002///
CY  -  New Delhi 
PB  - Response Books        
KW  - Marketing
N1  - Bibliography chapterwise and : P 191-96
ER  -