Kapoor Jagdeep 18 Brand astras Using brand abilities as weapons for CRISP brand building Kapoor Jagdeep - New Delhi Response Books 2003 - 134p cm. ISBN: 0761996567 165.75 Source: RKBA/06-07/3008, 12/12/2007, RAJKIRAN BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8, P3