Kapoor Jagdeep 24 Brand mantras Finding a place in the minds and hearts of consumers Kapoor Jagdeep - New Delhi Response Books 2001 - 111p cm. ISBN: 0761995250 165.75 Source: RKBA/06-07/3008, 12/12/2007, RAJKIRAN BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8, P1