Seth Rakesh Creating customer delight How and why of CRM Seth Rakesh; Seth Kirti - New Delhi Response Books 2005 - 154p cm. ISBN: 0761932968 191.25 Source: RKBA/06-07/3008, 12/12/2007, RAJKIRAN BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:511-8, P5