Tellis Gerald J <br/><br/>
Effective advertising   Understanding when, how. and why advertising works    
Tellis Gerald J 
 - New Delhi   Response Books          2004 
 - 201p  cm. 
<br/><br/><label>ISBN: </label>8178293706  272 
<br/><br/><label>Source: </label> RKBA/06-07/3008, 12/12/2007, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513, P4