TY  - BOOK
AU  - Vilanilam J V
AU  -  Varghese A K
TI  - Advertising basics:  A resourse guide for beginners   
SN  - 0761998101
U1  - X:513, P4 
PY  - 2004///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
N1  - Bibliography P 158-97
ER  -