TY  - BOOK
AU  - SHETH Jagdish N
AU  -  PARVATIYAR Atul
TI  - HANDBOOK OF relationship marketing
SN  - 8178291045
U1  - X:51g, P2 
PY  - 2002///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -