SHETH Jagdish N <br/><br/>
HANDBOOK OF relationship marketing 
SHETH Jagdish N; PARVATIYAR Atul 
 - New Delhi   Response Books          2002 
 - xvi, 660p  cm. 
<br/><br/> Bibliography Chapterwise 
<br/><br/><label>ISBN: </label>8178291045  760.75 
<br/><br/><label>Source: </label> RKBA/06-07/3008, 12/12/2007, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51g, P2