TY  - BOOK
AU  - EGAN John
TI  - Marketing communications
T2  - Oxford India studies in contemporary society
SN  - 9781446259030
U1  - X:51-8N91, Q5 
PY  - 2015///
CY  -  New Delhi 
PB  - Sage         
KW  - Commerce
N1  - References:Chapterwise
ER  -