TY  - BOOK
AU  - BETTMAN James R
TI  - Legends in consumer behavior. 6Vols
T2  - Routledge Contemporary South Asia
SN  - 9789351506652
U1  - X:1:(S:44), Q6.1-.6/RR 
PY  - 2016///
CY  -  New Delhi 
PB  - Sage         
ER  -