TY  - BOOK
AU  - GREEN Paul E
TI  - Legends in marketing. 6Vols
SN  - 9789386042941
U1  - X:51b4, Q7.1-.6/RR 
PY  - 2017///
CY  -  New Delhi 
PB  - Sage         
KW  - Commerce
N1  - Bibliography: p 424-454; Glossary: p 455-476
ER  -