TY  - BOOK
AU  - KUMAR V
TI  - Marketing research:  A global outlook   
SN  - 9789351502487
U1  - X:51b4, Q5 
PY  - 2015///
CY  -  New Delhi 
PB  - Sage Publications        
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -