TY  - BOOK
AU  - CLOW Kenneth E
AU  -  BAACK Donald
TI  - Cases in marketing management
SN  - 9788132110194
U1  - X:51, Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - Sage Publications        
N1  - Bibliography: P 267-274
ER  -