TY  - BOOK
AU  - VARADARAJAN Rajan
TI  - Legends in strategic marketing. 5 Vols
SN  - 9789352805952
U1  - X:51-8, Q8.1-.5/RR 
PY  - 2018///
CY  -  New Delhi 
PB  - Sage Publications        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -