FRANZEN Giep Science and art of branding FRANZEN Giep; MORIARTY Sandra - New Delhi Segment Books 2009 - xii, 575p Bibliography: P 529-54 cm. ISBN: 9788190210027 403.75 Source: 9780, 03/12/2010, Elite Publisher Distributors General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:511-8, P9