Rameshwaran B <br/><br/>
Consumer behaviour and promotional strategies 
Rameshwaran B 
 - New Delhi   Serials Publications          2011 
 - xiii, 261p  cm. 
<br/><br/> Bibliography: P 240-47 
<br/><br/><label>ISBN: </label>9788183874403  845.75 
<br/><br/><label>Source: </label> 523, 02/09/2011, Ansh Book International  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), Q1