TY  - BOOK
AU  - Rameshwaran B
TI  - Consumer behaviour and promotional strategies
SN  - 9788183874403
U1  - X:1:(S:44), Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - Serials Publications        
KW  - Commerce
N1  - Bibliography: P 240-47
ER  -