TY  - BOOK
AU  - Varshney R L
AU  -  Bhattacharyya B
TI  - International marketing management:  An india persp   
U1  - X:54-8.2.N7, M0;M4 
PY  - 1989///
CY  -  New Delhi 
PB  - Sultan Chand        
KW  - Foreign Trade
N1  - Bibliography: P 403-17
ER  -