TY  - BOOK
AU  - MOHAN Mahendra.
TI  - Advertising management:  Concepts and cases   
SN  - 9780074517802
U1  - X:513-8, M9 
PY  - 1989///
CY  -  New Delhi 
PB  - Tata Mc Graw-Hill       
KW  - Advertising
N1  - Bibliography chapterwise; Appendix Chapterwise
ER  -