SENGUPTA Subroto <br/><br/>
Brand positioning    Strategies for competitive advantage.    
SENGUPTA Subroto 
 - New Delhi   Tata McGraw Hill         1990 
 - xix; 299p.  cm. 
<br/><br/> Bibliography chapterwise; Appendix : p 288-91 
<br/><br/><label>ISBN: </label>0074624016 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:511.2.N9, NO