TY  - BOOK
AU  - THOMPSON Arthur A
TI  - Crafting and executing strategy:  The quest for competitive advantage concepts and cases   
SN  - 9781259004766
U1  - X:87, M0;Q3 
PY  - 2013///
CY  -  New Delhi 
PB  - Tata Mc-Graw Hill       
KW  - Commerce
N1  - Bibliography: P 391-400
ER  -