LOUDON David L. <br/><br/>
Consumer behavior   Concepts and applications.    
LOUDON David L.; BITTA Albert J. Della 
 - 4th 
 - New Delhi   Tata McGraw Hill Education        1993 
 - xxiii, 788p.  cm. 
<br/><br/> Bibliography: p 189-202 
<br/><br/><label>ISBN: </label>9780070473812  654.5 
<br/><br/><label>Source: </label> 883, 14/03/2014, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), N3