TY  - BOOK
AU  - LOUDON David L.
AU  -  BITTA Albert J. Della
TI  - Consumer behavior:  Concepts and applications.   
SN  - 9780070473812
U1  - X:1:(S:44), N3 
PY  - 1993///
CY  -  New Delhi 
PB  - Tata McGraw Hill Education      
KW  - Commerce
N1  - Bibliography: p 189-202
ER  -