KAPOOR Ramneek <br/><br/>
Consumer behaviour   Text and cases    
KAPOOR Ramneek; MADICHIE N. 
 - New Delhi   Tata McGraw Hill Education        2012 
 - xxii, 426p.  cm. 
<br/><br/> Bibliography: P 259-264 
<br/><br/><label>ISBN: </label>9780071078108  382.5 
<br/><br/><label>Source: </label> 878, 14/03/2014, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), Q2