PETER J Paul <br/><br/>
Consumer behavior and marketing strategy 
PETER J Paul; OLSON Jerry C 
 - 7th 
 - New Delhi   Tata McGraw Hill Education        2005 
 - xvi,579p  cm. 
 - 1 .
<br/><br/><label>ISBN: </label>9780070601581  535.5 
<br/><br/><label>Source: </label> 2810, 23/12/2014, Paramount International  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), M7;P5