TY  - BOOK
AU  - PETER J Paul
AU  -  OLSON Jerry C
TI  - Consumer behavior and marketing strategy
T2  - 1
SN  - 9780070601581
U1  - X:1:(S:44), M7;P5 
PY  - 2005///
CY  -  New Delhi 
PB  - Tata McGraw Hill Education      
KW  - Commerce
ER  -