Bitner Mary Jo <br/><br/>
Services marketing   Integrating customer focus across the firm    
Bitner Mary Jo; Zeithaml Valarie A 
 - 2nd 
 - New Delhi   Tata McGraw Hill India        2002 
 - xxviii, 620p.  cm. 
<br/><br/><label>ISBN: </label>007035561 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51, N6;P2/TD3