Elzel Michael J and others <br/><br/>
Marketing 
Elzel Michael J and others 
 - 13 
 - New Delhi   Tata McGraw Hill Publishing India       2004 
 - 650p  cm. 
 - McGraw Hill Series in Marketing .
<br/><br/> Glossary P G1-G14 
<br/><br/><label>ISBN: </label>0070509222 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P4/TD