TY  - BOOK
AU  - PERREAULT William D.
AU  -  McCARTHY E Jerome.
TI  - Basic marketing :  A global- managerial approach   
T2  - McGraw Hill/Irwin Series in Marketing
SN  - 0072525231
U1  - X:51-8, K8; P5/TD 
PY  - 2005///
CY  -  New Delhi 
PB  - Tata McGraw Hill Publishing India     
KW  - Marketing Management
N1  - Glossary: p G1-G12; Appendix - 656-694p
ER  -