TY  - BOOK
AU  - Mohan Manendra
TI  - Advertising Management:  Concepts and cases   
SN  - 0074517805
U1  - X:513-8, M9 
PY  - 1989///
CY  -  New Delhi 
PB  - Tata McGraw-Hill        
KW  - Advertising
N1  - Bibliography chapterwise
ER  -