TY  - BOOK
AU  - Johansson Johney K
TI  - Global marketing:  Foreign entry, local marketing and         global management   
SN  - 0070667082
U1  - X991:51, P8 
PY  - 2008///
CY  -  New Delhi 
PB  - Tata McGraw-Hill        
KW  - Commerce
N1  - Appendix :P627-32
ER  -