TY  - BOOK
AU  - KUMAR S Ramesh
TI  - Managing Indian brands:  Marketing concepts and strategies   
SN  - 9788125913085
U1  - X:511-8.2, P2 
PY  - 2002///
CY  -  New Delhi 
PB  - Vikas Publishing House       
KW  - Commerce
N1  - Bibliography: P 305-312
ER  -