TY  - BOOK
AU  - ARUN KUMAR
AU  -  MEENAKSHI N
TI  - Marketing management
T2  - Theory, Technology and Society
SN  - 9788125942597
U1  - X:51-8, Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - Vikas Publishing House       
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -