Clifton Rita <br/><br/>
Brand and branding 
Clifton Rita 
 - New Delhi   Viva Books          2004 
 - xv, 256p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>186197664X  335.75 
<br/><br/><label>Source: </label> B B S/ 30, 28/07/2008, Better Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P4