AAKER David A <br/><br/>
Marketing research 
AAKER David A; KUMAR V; DAY George S 
 - 10th 
 - New Delhi   Wiley           2011 
 - xvii,701p  cm. 
<br/><br/> Bibliography: Chapterwise 
<br/><br/><label>ISBN: </label>9788126531189  602.64999999999998 
<br/><br/><label>Source: </label> RKBA\09-10\5429, 20/02/2015, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, M0;Q1/TD