TY  - BOOK
AU  - CRON William L
AU  -  DECARLO Thomas E
TI  - Sales mangement:  Concepts and cases   
SN  - 9788126526383
U1  - X:514-8, Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Wiley India        
N1  - Bibliography: p263-281
ER  -