TY  - BOOK
AU  - DODSON Ian
TI  - Art of digital marketing:  The definitive guide to creating strategic, targeted and measurable online campaigns   
SN  - 9788126564408
U1  - X:51:(D6,9(B), Q7 
PY  - 2017///
CY  -  New Delhi 
PB  - Wiley India        
N1  - Appendix: p 251-258
ER  -