TY  - BOOK
AU  - Kumar V
AU  -  Reinartz Warner J
TI  - Customer relationship management:  A Data based app   
SN  - 0471271330
U1  - X:51-8:(D6,9(B), P6 
PY  - 2006///
CY  - New Jersey 
PB  - John Wiley        
KW  - Marketing
N1  - Glossary : p311-14
ER  -