TY  - BOOK
AU  - McDaniel Carl
AU  -  Gates Roger
TI  - Marketing research essentials. (CD included)
SN  - 0471448451
U1  - X:51b4, N3;P4 
PY  - 2004///
CY  - New Jersey 
PB  - John Wiley        
KW  -  Marketing Research Methodology
KW  - Commerce
N1  - Appendix pA-1--A-7; Glossaryp G-1--G-8
ER  -