TY  - BOOK
AU  - Myers John G, and others
TI  - Marketing research and knowledge development:  An a   
SN  - 0135576865
U1  - X:51b4.73.N7, M0 
PY  - 1980///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Appendix; p 284-97
ER  -