TY  - BOOK
AU  - Agarwal Manoj K, and others
TI  - Readings in industrial marketing
SN  - 0137565453
U1  - X:51, M6 
PY  - 1986///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -