Kotler Philip and others <br/><br/>
Marketing 
Kotler Philip and others 
 - New Jersey   Prentice Hall          1988 
 - xx,572p  cm. 
<br/><br/> Bibliography P 525-45; Glossary P 547-56 
<br/><br/><label>ISBN: </label>0135584957 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M7