TY  - BOOK
AU  - Kotler Philip and others
TI  - Marketing
SN  - 0135584957
U1  - X:51, M7 
PY  - 1988///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Bibliography P 525-45; Glossary P 547-56
ER  -