TY  - BOOK
AU  - Kotler Philips
TI  - Marketing management:  Analysis, planning ,planning,implementation, and control   
SN  - 8120311787
U1  - X:51-8.N6, K7;N7/TD3 
PY  - 1997///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing Management
ER  -