TY  - BOOK
AU  - Green Paul E
AU  -  Tull Donald S
TI  - Research for marketing decisions
T2  - Prentice Hall International Series in Management
SN  - 0 876924291
U1  - X:51b4, K6;L8/TD3 
PY  - 1978///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Bibliography: p 645; Appendix: p 587-658
ER  -