TY  - BOOK
AU  - Berman Barry
AU  -  Evans Joel R
TI  - Marketing
SN  - 0132426110
U1  - X:51, M2;N7/TD 
PY  - 1997///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
N1  - Appendix: Various Pagination
ER  -