TY  - BOOK
AU  - Green Mark C
AU  -  Keegan Warren J
TI  - Principles of global marketing
SN  - 0137222998
U1  - XM8:51-8.1.N7, N7 
PY  - 1997///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Multinationals
ER  -