TY  - BOOK
AU  - Keegan Warren J
TI  - Multinational marketing mangement. Englewood Cliff
U1  - XM8:51-8.1.N7, L4 
PY  - 1974///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Multinational
N1  - Appendix p 559-86
ER  -