Govoni Norman, and others <br/><br/>
Promotional management  Issues and perspectives    
Govoni Norman, and others 
 - New Jersey   Prentice-Hall           1988 
 - xi,305p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>013 7310358 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M8