TY  - BOOK
AU  - Govoni Norman, and others
TI  - Promotional management: Issues and perspectives   
SN  - 013 7310358
U1  - X:51-8, M8 
PY  - 1988///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -